Avoid lonely users to avoid the dead pool

Everybody who creates solutions where interaction with other users is a part of the service should read about ‘The Engagement Horizon’ in this blog post.

The number of services I have tired but never used again is significant. The reason has often been the fact I was a lonely user without somebody to interact or engage with. Trying a service in the category of ‘See what your friends….’  or ‘Collaborate with your colleagues’ and then just watch an empty screen/map/list is not a way of making users come back.

I expect many services have gone to the dead pool for this simple reasons, they had users, but it was lonely users not clusters of connected users.

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One comment

  1. HA! I’m happy the term is catching on 🙂

    Doesn’t “The Engagement Horizon” sound ominous? I should patent that shit lol

    Thnx for the linkback 🙂

    Like

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