David Shing predicts defriending and unfollowing is going to be the next big thing as users realise that the increasing “noise” on social networks is counterproductive. David works for AOL so I don’t think he is referring to the use of social media in the work place and I would argue the use of social media would help to declutter the communication in many organisations.
Imagining you could choice which news feed you were interested in, instead of receiving the communication the internal comms team have decided you need – even the intranet is one-fits-all in many organisations.
Give me control, let me pull the updates I need and allow me to engage directly with the creator, not just the comms team. That is what a dynamic organisation need. What is what contribute to cross organisational collaboration and the “connectedness” that is so important for organisations.