Translation of Virgin Media speak

The Virginmedia.com page states: You can now fully customise your Virgin Media homepage. This doesn’t mean you can fully customise your Virgin Media homepage, it means you can remove some components from the page, but not elements like search, top searches, hot offers, adverts.

Wouldn’t it be nice if marketing teams could write without inflate the message so customers didn’t got disappointed when they work out what the sentence really means – maybe just being honest would sort out most problems and prepare marketing teams for social media.

PS: I like Virgin Media broadband and the speed it delivers but I don’t like marketing speak and that is an area Virgin Media sometimes fails in.

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