Many companies realise they need to get involved with social media, unfortunately many organisations don’t do it the right way. Jon Weedon (@j0n1) highlights in his blog post the mistake in involving the usual people – the people who normal do communication and marketing but in many cases haven’t used social media to much more than posting a “Testing twitter” or “Hello world”.
As mentioned in an earlier post, I am looking for my next role and have considered the social media sphere, but I am not so sure any longer, it has really surprised me how little understanding many digital agencies have of social media – despite their bold statements about their social media experience. Pushing automated tweets is like dumping poorly printed leaflets in the town square. I will say companies should not just look at who they involve internally but also consider very careful who they involve externally – an agency that doesn’t have a twitter account themselves should not even be considered – yes, they exist ! (I was considering a name and shame, but decided not to do it this time, it is so shocking that I don’t want to generate traffic for them).