Good customer service is more valuable than advertising

I have in a number of blog posts argued for the importance of engaging with customers and highlighted how customer service is changing. Josh Bernoff at Forrester Research has a blog post that supports this idea, he goes further and suggests 10% of advertising money is moved to serving and cultivating customers via better customers service.

Take a look at Josh’s blog post and share you thoughts.



  1. Jake Khalsa · · Reply

    Customer service should be always at priority of any business that offers products or services.


  2. Catalina Wangler · · Reply

    if you open a business, customer service is always a must.


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