Google has now enabled the inclusion of real-time data in it’s searches. It will be interesting to see if this lead to companies being better at looking after their reputation in the on-line sphere. It is not uncommon for service problems to be flagged up at twitter and it should scare a company to know bad customer experience could come up in the search results next to careful crafted web pages with the official company message.
If you make customers unhappy in the physical world, they might each tell 6 friends.
If you make customers unhappy on the Internet, they can each tell 6,000 friends.
Soon, 6000 people could see it if told to one person at an open social network.
Updated 18 Feb 2010